Modern-Day Slave (MDS)

1. Behavioural & Psychological Effects of SMUB

We study how excessive social media use affects:

• Attention span
• Memory & cognitive retention
• Emotional development in teenagers
• Impulse control
• Anxiety, depression & irritability
• Social comparison and identity pressure

Our research combines:

• Student behavioural observation
• Digital wellness surveys
• Real-time device usage analysis
• Psychological self-assessment tools

This helps schools and parents spot early warning signs of addiction, long before it becomes destructive.

2. Neurological & Physiological Impact

MDS conducts ongoing research into how social media addiction affects the brain and body, including:

• Dopamine overstimulation
• Sleep disruption and circadian rhythm damage
• Digital fatigue & burnout
• Decreased problem-solving ability
• Impaired academic performance
• Neuroplastic rewiring from excessive scrolling

We use academic partnerships, clinical studies, and global scientific literature to help schools and workplaces understand how technology shapes the human mind—for better or worse.

3. Youth Vulnerability Profiling

Our research identifies the groups at highest risk of SMUB dependency:

• Secondary school students
• University students
• Young professionals
• Content creators
• Individuals with ADHD, anxiety, or social isolation
• Students facing bullying or low self-esteem

This allows institutions to deploy targeted interventions rather than generic guidance.

4. Digital Environment Risk Mapping

MDS builds a risk framework that evaluates:

• Dangerous apps
• Toxic online communities
• Grooming & trafficking risks
• Algorithm-induced behavioural loops
• Night-time usage patterns
• Peer-pressure digital challenges
• Academic displacement caused by constant notifications

Research outputs help schools enforce safer digital policies and companies develop healthier work-tech environments.

1. The Anti-SMUB Assessment & Scoring System™

A scientific, evidence-based digital addiction test that evaluates:

• Screen dependency
• Dopamine-seeking behaviour
• Emotional stability
• Sleep patterns
• Productivity loss
• Relationship damage
• School/work performance impact

This proprietary scoring system is the first of its kind in Africa.

Schools and companies can integrate it into:

• Student orientation
• Employee onboarding
• Wellness audits
• Performance reviews

2. MDS Student Digital Wellness Observatory

A structured programme where we track:

• Daily device usage
• Study disruption patterns
• Sleep cycles and late-night scrolling
• Notification-triggered anxiety
• Changes in concentration levels

This data helps schools design modern behavioural policies that reflect today’s digital realities.

3. Corporate Digital Balance Index (DBI)

We help companies measure:

• Productivity loss from device distraction
• Employee burnout from digital overload
• Work-life imbalance
• Notification fatigue
• Mental health decline from social media pressure

Companies receive:

• DBI score
• Risk report
• Recommended organisational changes
• Staff-level wellness training

4. National Digital Wellbeing Youth Survey (NDWYS)

A large-scale annual report capturing:

• The real state of youth digital addiction
• Emerging risks
• Trending harmful behaviours
• Academic impact
• Mental health correlations

This report positions MDS as a national thought leader capable of influencing education and public policy.

5. MDS Research & Innovation Lab

Developing:

• AI-based attention measurement tools
• Phone-free learning frameworks
• Safe-school digital policies
• Digital detox education
• Parental control guides
• School-wide reduction tools
• Anti-bullying cyber-resilience models

Schools and companies join this lab as partners, earning the title: “MDS Certified Digital Wellness Institution™”